My thoughts on using sans serif or a serif font

Published: Wednesday, February 11th, 2015 by Tom Spink

The importance of choosing the right font When choosing a font it is important which typeface you use. All typefaces are different and can relate to different purposes, a big bold sans serif font may say this is a title for a poster or if it’s a logo it could relate to the company saying […]

6 useful shortcuts for Adobe Illustrator.

Published: Monday, February 9th, 2015 by Joe Bradnum

Here are 6 shortcuts for Adobe Illustrator that I use all the time for designing, they’re extremely useful shortcuts for those who like to work fast. CMD/ Control Z will not be included as you should already know what that does… Shortcut 1. When creating a square, circle or any other preset shape in illustrator […]

What are Branding Guidelines?

Published: Thursday, January 29th, 2015 by Joe Bradnum

Every company from small to large has a set of branding guidelines… or at least should have. Branding Guidelines are a set of rules and ‘guides’ on how to use a specific brands logo, not all branding guidelines are the same though, when creating your guidelines you may only need to use a few pages […]

Creating a logo.

Published: Monday, January 12th, 2015 by Joe Bradnum

Whats the best way to create a logo? well there isn’t a ‘best’ way, It’s all personal preference. When I design a logo I split the process into 8 different phases, 1st off & most importantly is to research other similar brand logo’s, doing this will help you gain a significant understanding of your target […]